Woolworths wanted to protect the skills of the future and look after existing employees that were likely to be impacted by the company’s significant digital transformations over the next 5-15 years. With many roles automated, their projection of a major downsizing in non-tech roles was equal to their need to drastically scale up tech-based teams in businesses like WooliesX. In 2021, the company announced a $50M Future of Work Fund to invest in new training and reskilling models.
We engaged them with a staff retraining solution based on our proven model of getting people without tech backgrounds into tech roles, and our partnership began soon after.
THE CHALLENGE
Woolworths Group wanted to find a way to repurpose staff within the company to minimise expected redundancies and look after their workforce. They felt that encouraging career development opportunities within Woolworths Group would positively influence company culture and help promote a more loyal and diverse workforce while reducing churn. The main challenge was that they weren’t sure how to build a structure or initiative to support this.
At the same time, WooliesX wanted to move away from being reliant on expensive senior contractors in their tech teams and move towards building up their talent from within. They wanted to take that opportunity to make sure the future they were building was much more diverse and inclusive than the industry standard. Our success rate of placing people from our open courses is what really stood out for WooliesX, especially given their experience with bootcamp-focused training programs that hadn’t delivered in the past. They needed help to better onboard emerging talent.
OUR SOLUTION
We designed a bespoke 3-month retraining course as a pilot program that would transition 12 people from non-tech roles within Woolworths Group into tech roles at WooliesX.
For this pilot, we targeted the Customer Hub team because of their transferable skills that easily lend themselves to tech-led roles, such as problem-solving, communication, and stakeholder management- as well as really strong connections to Woolies products and customers. We created educational messaging to inspire employees to apply and delivered weekly emails, info sessions, and a bespoke selection process aligned to WooliesX’s preferences. Our recruitment approach is based on potential rather than past experience or background, so we worked together with WooliesX to select the individuals most suited to the style and pace of our training. In 4 short weeks, we were able to attract over 100 applicants, assess their suitability and readiness for a career change, and offer 12 high-potential individuals a place on our course to become Junior Engineers at WooliesX.
In collaboration with WooliesX Engineering Leads, our expert coaches, who have extensive experience in training people from non-tech backgrounds, were able to create a curriculum tailored to the exact tech stack and soft skill needs of their teams. We ensured all students were trained based on their expected end roles, which involved predominantly back-end capabilities with Azure, C#, Cloud, and some JavaScript for front-end development. Their existing knowledge of the business and company culture meant that the onboarding process was smooth, and they could add value to their new teams from day one.